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AP Swatch Launch Chaos
The global launch of the Audemars Piguet x Swatch 'Royal Pop' pocket watch sparks overnight queues, scuffles, and store closures.

Last updated at May 18, 2026

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ap swatch royal pop watch launch global chaos pavilion kl may 2026

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🌐 Global Store Mayhem

The global launch of the Audemars Piguet x Swatch 'Royal Pop' watch sparked massive chaos. Stores in the UK and US were forced to close, while police fired tear gas in Paris to control rowdy crowds.

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🇲🇾 Malaysian Queue Frenzy

In Malaysia, eager buyers camped overnight at Mid Valley Megamall and Pavilion KL. Brawls reportedly broke out at Pavilion KL, while professional runners charged up to RM50 to secure spots for desperate collectors.

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🛑 Retail Safety Measures

Swatch has urged calm, clarifying the collection is not a limited one-day drop. To safeguard customers, the brand capped queue lines at 50 people per store in Malaysia and paused sales at several overcrowded global outlets.

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💸 Massive Reseller Scalping

Scalpers quickly listed the pocket watches online at exorbitant prices. Netizens expressed fury as the timepieces, originally retailing around RM1,800 ($400), were resold for up to RM6,000 shortly after the launch.

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🔎 People Also Ask

1. What is the Audemars Piguet x Swatch Royal Pop collection?

It is a series of eight convertible Bioceramic pocket watches blending Audemars Piguet's iconic Royal Oak design with Swatch's 1980s POP line concept.


2. How much does the Royal Pop watch retail for in Malaysia?

The official local retail price is approximately RM1,800, though heavy scalping has driven online resale prices up to RM6,000.


3. Which Malaysian stores carry this collaboration?

The collection is officially available at selected flagship outlets, including Pavilion KL and Mid Valley Megamall.


- Generated by AI

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