Apple has launched the new iPhone 17e in Malaysia with prices starting from RM2,999. The latest model features the powerful A19 chip, MagSafe compatibility, and faster Qi2 wireless charging, aimed at tightening Apple's grip on the high-capacity smartphone market.

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What's New On iPhone 17e:

📈 Market-Leading Value

● Double the Base Storage: For the first time at the $599 entry price, the starting capacity is 256GB (double the previous generation and 4x the iPhone 12).

● High-End Modem for Less: Features the C1X Apple-designed modem, matching the speed of the iPhone Air while being 30% more energy-efficient than the older iPhone 16 Pro.

💪 New Durability Standards

● Ceramic Shield 2: A next-generation front cover offering 3x better scratch resistance and a new anti-reflective coating to specifically reduce glare.

● Action Button for All: The customisable Action Button is now standard on the entry-level model, replacing the traditional mute switch.

📱 Software & AI Innovations

● Liquid Glass Aesthetic: Part of the new iOS 26 design language, using translucent materials that react to user input and physical surroundings.

● Smart Communication: Introduces Hold Assist to wait on the line for live agents and Call Screening to automatically interrogate unknown callers.

● System-Wide Live Translation: Real-time translation is now integrated directly into the Phone, FaceTime, and Messages apps.

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The 2026 iPad Air has been updated with the high-performance M4 chip and WiFi 7 support. Despite the significant hardware upgrades, Apple has maintained a competitive starting price of RM2,799 in Malaysia, with pre-orders officially opening today.

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What's New On The 2026 iPad Air:

⚡ The M4 Chip & AI Power

● Blazing Performance: The transition to the M4 chip provides a 30% speed increase over the M3 and a massive 2.3x jump over the M1 model.

● Significant Memory Boost: Unified memory has been increased to 12GB (a 50% jump), paired with a higher bandwidth of 120GB/s to handle complex AI models and multitasking.

● Advanced AI Engine: A new 16-core Neural Engine is 3x faster than the M1, powering pro-level features like the Scene Removal Mask in Final Cut Pro.

● Pro Graphics: The 9-core GPU now supports second-generation hardware-accelerated ray tracing, delivering 4x faster 3D rendering than the M1.

🛜 Next-Generation Connectivity

● N1 Wireless Chip: A new Apple-designed chip that introduces Wi-Fi 7, Bluetooth 6, and Thread support for faster, more reliable wireless networking.

● C1X Cellular Modem: This custom modem offers up to 50% faster mobile data speeds and uses 30% less power than the previous generation.

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CEO Tim Cook has teased a Big Week ahead starting Monday (2 March), anticipating high demand for multiple new products. Rumours suggest Apple may unveil a budget MacBook or even a touchscreen MacBook after years of speculation regarding their laptop lineup.

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In a historic move, the iPhone and iPad have become the first consumer devices to pass NATO security standards for handling confidential information. This certification confirms that Apple's hardware and encryption protocols are robust enough for top-level military security requirements.

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